Competitor Post Engagers
Competitor Post Engagers is a six-step outbound play for LinkedIn, email and your CRM, from “Pick the competitor voices to watch” to “Multi-thread the account”. It uses LinkedIn, Apify, Clay, Explorium, HubSpot and seven more tools.
Ashwanth S, Founder- Motion
- Outbound
- Channel
- LinkedIn, Email, CRM
- Steps
- 6
- Tools
- 12
The workflow
Competitor Post Engagers
Every competitor page that posts.
LinkedInThe people who post for them, reviewed monthly.
LinkedIn
New posts from the last 24 hoursDeduped by post idPost engagersScraped once per postA comment counts for more than a reaction. The post travels with every engager.
Apify
Clay
Explorium
Prospeo
Findymail
BounceBanICP industry, headcount and region. Competitor staff and partners come out.
The titles that buy, not everyone who reacts.
Customers and open deals are removed.
“An opener written from the post topic”
The engagerDay 0A LinkedIn message, on the platform where they saw the post.
HeyReach
Their colleaguesDay 3The buying committee hears the same angle by email.
SmartleadBounceBanon send day
LinkedInApifyClayExploriumHubSpotProspeoFindymailBounceBanClaudeHeyReachSmartleadSlack
The diagram as text
- 1
Watch the competitor voices
Company pages (competitors): Launches, Webinars and Customer posts. Every competitor page that posts. With: LinkedIn.
Founders and execs (their people): Founders, Execs and Creators. The people who post for them, reviewed monthly. With: LinkedIn.
New posts from the last 24 hours (deduped by post id): Tool: Apify.
- 2
Capture who engages
Post engagers (scraped once per post): Reactions, Comments and Post text. A comment counts for more than a reaction. The post travels with every engager. Scrape: Apify. Pool: Clay. Tool: Apify.
- 3
Enrich, then qualify in three gates
Person and company: Role, Seniority, Headcount and Verified email. Find: Explorium. Email: Prospeo and Findymail. Verify: BounceBan.
Gate 1: Company fit. ICP industry, headcount and region. Competitor staff and partners come out. Rejected: Not ICP. Tools: Clay and Explorium.
Gate 2: Persona. The titles that buy, not everyone who reacts. Rejected: Wrong persona. Tools: Clay.
Gate 3: Not already yours. Customers and open deals are removed. Rejected: Customer or open deal. Tools: HubSpot.
- 4
Pitch the switch on the post topic
They engaged with → Switch angle
- A launch post → How it compares to yours
- A how-to post → The same job, done simpler
- A pricing post → The cost of staying
Name the topic, never the act of watching.
- 5
Multi-thread the account
“An opener written from the post topic”: Tool: Claude.
The engager (day 0): A LinkedIn message, on the platform where they saw the post. Send: HeyReach. Tool: HeyReach.
Their colleagues (day 3): The buying committee hears the same angle by email. Send: Smartlead. Verify: BounceBan and on send day. Tool: Smartlead.
Labeled connection: 3-day delay.
Outcome: Switch conversation booked. Tools: HubSpot and Slack.
Feedback loop: The competitors and topics that book meetings decide which voices get watched next.
The stack: LinkedIn, Apify, Clay, Explorium, HubSpot, Prospeo, Findymail, BounceBan, Claude, HeyReach, Smartlead and Slack.
Open the diagram full size (1180 px wide)
The play in six steps
- 01
Step 1: Pick the competitor voices to watch
A competitor's posts pull in people thinking about the problem right now, often in the middle of an evaluation.
- List each competitor's LinkedIn company page and the founders and execs who post for them.
- Add the creators and partners who post on their behalf.
- Review the roster monthly. People change jobs and voices go quiet.
- Track post engagement, not page followers. A follow is passive. A comment on a launch post is not.
- 02
Step 2: Capture new posts and their engagers daily
Scraping each post once, inside a fixed window, keeps the list fresh and stops anyone being counted twice.
- An Apify post detector pulls every post from the last 24 hours across the roster.
- Dedupe on the post id, not the URL. The same post can come back under two links.
- A second Apify actor pulls the reactions and comments on each new post.
- Keep the post text, the engagement type and any comment text with every engager, and weight comments above reactions.
- Pool everything in Clay.
- 03
Step 3: Enrich the person and the company
A LinkedIn profile alone is not enough to qualify someone or to reach them.
- Pull company and person data from Explorium: industry, headcount, role, seniority.
- Find a verified email through a waterfall in Clay: Prospeo, then Findymail, checked by BounceBan.
- Key every row on the engager's LinkedIn URL, so someone who engages with three competitors is one row, not three.
- 04
Step 4: Qualify in three gates
Most engagers are peers, fans and the competitor's own staff. The gates leave only the buyers.
- Gate 1, company fit: industry, headcount and region match the ICP. Competitor employees and partners come out.
- Gate 2, persona: the titles that buy, not everyone who reacts.
- Gate 3, not already yours: drop customers and anyone on an open deal in HubSpot.
- Have Claude tag the topic of the post so the next step knows the angle.
- 05
Step 5: Pitch the switch on the post topic
They already told you what they care about by engaging with it, so the opener starts there.
- A launch post: how it compares to what they would get from you.
- A how-to post: the same job done more simply.
- A pricing or packaging post: what it costs to stay.
- Talk about the topic. Never mention having watched them engage.
- 06
Step 6: Multi-thread the account
The engager hears it where they already were. Their colleagues hear the same story somewhere else, a few days later.
- Day 0: the engager gets a LinkedIn message through HeyReach.
- Day 3: colleagues on the buying committee get an email through Smartlead with the same angle, each address re-verified with BounceBan that morning.
- Log every touch in HubSpot and alert the owner in Slack when a reply lands.
- Track which competitor and which topic book meetings, and watch more of those voices.
Tools used
The twelve tools this play names. Each links to the other plays that use it.
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NooksEmail on the topicAutoOpens on what the post was about.
SmartleadLinkedIn DMAutoA light touch where they posted.
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Post card to the account ownerLeader, account, type, themeEngage firstDay 0The owner comments on the post the same day, written by a human.
LinkedInReach outDay 2Picks up the point they made in the post.
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Closed-lost dealsWhy they said noAccounts that became customers since, or have another open deal, are left out.
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SalesforceClayExploriumClaudeEvery contact from the old deal. A champion who left goes to champion tracking at the new company.
LinkedInProspeoFindymailBounceBanon send dayMore changes and a resolved loss reason score highest. Nothing new means no outreach.
“What changed since we spoke”Old championDay 0First touch, from the rep who ran the deal, naming the change.
HeyReachNooks
WhatsApp
Twilioif they texted beforeNew peopleDay 2The new buying committee hears the same angle by email.
SmartleadHubSpotSalesforceClayExploriumClaudeLinkedInProspeoFindymailBounceBanHeyReachNooksWhatsAppTwilioSmartleadSlackClosed-Lost Revival
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