Account-Based Outreach for B2B companies

Reach every buyer at the accounts that matter

We pick target accounts with your team and reach the people involved in each purchase, in the right order, with sales follow-up coordinated in your CRM.

Tier 1 account4 buyers mapped
To COO at Northbeam AdvisoryThread 2 of 3, same account
High fit

Your CEO and I spoke about partner time going into research.

For operations, the piece that matters is routing replies to the right partner within the hour.

Your operatorEditApproved
In Salesforce2 of 4 buyers activeAccount plan shared
Next touchThu
Illustrative workflow
The problem

Big deals have five buyers, and your outreach reaches one

01

Single-threaded deals

One contact goes quiet and the whole deal stalls.

02

No account plan

Nobody knows who has been contacted, by whom, or what they said.

03

Sales and outreach drift apart

Your AEs and your outreach tell different stories to the same company.

What you get

What changes for your team

Buying committee mapped

Every decision maker at each target account, by role.

Coordinated threads

Each buyer gets the angle that matters to them, in sequence.

One shared account plan

Engagement per account visible to your sales team.

What we build

Built inside your tools

Account selection

Target accounts picked and tiered with your team.

Includes
  • Tiering
  • Committee mapping
  • Priority scoring
Tools
salesforceclaylinkedin

Multi-thread sequences

Different angles for each buyer, one consistent story.

Includes
  • Role-based copy
  • Sequencing
  • Timing rules
Tools
gmaillinkedinclaude

Sales follow-up

Handoff to your AEs with full account context.

Includes
  • Account notes
  • Task routing
  • Weekly reviews
Tools
salesforcehubspotslack
Result
$2M to $5M

pitches partners now open by demoing the system live

Global consulting firm, partner team

Built by our founding team, and still running today.

Client names are withheld. Every number is measured on a system in production, not a projection.

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FAQ

What buyers ask

How many accounts do you work at once?+

Usually 50 to 200 named accounts, depending on deal size and your team.

Do you run ads too?+

No. We focus on outreach and coordination your sales team can act on.

Who owns the account plan?+

You do. It lives in your CRM and stays there.

Next step

Let us grow your pipeline together

Send us your top 20 target accounts and we will show you the buying committee.

Oriel

Oriel runs the go-to-market work behind growing B2B tech teams.

Talk with an operator

Find your next pipeline opportunity.

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Founder of Oriel
Ashwanth SFounder
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