RevOps for B2B companies

CRM data, routing and reports you can trust

We work in your HubSpot or Salesforce, clean and enrich records, route replies to the right person and report pipeline by signal and channel.

212 duplicate recordsNo owner on 340 leads
Change set for your HubSpotTested in sandbox first
High fit

Merge 212 duplicates into 1,072 clean accounts.

Set owners by territory, enrich missing industry and headcount, and add the signal source to every new deal.

Your operatorEditApproved
In HubSpotLive Mon, 7:00Rollback ready
DashboardPipeline by signal
Illustrative workflow
The problem

Your CRM is full, and you still cannot answer where pipeline came from

01

Duplicates and gaps

The same company exists three times, and half the records have no owner.

02

Replies go to the wrong person

Leads sit in a shared inbox while the right seller never sees them.

03

Reports nobody believes

Pipeline numbers change depending on who pulls them.

What you get

What changes for your team

One clean list

Duplicates merged, records enriched, owners set.

Right lead, right person

Routing rules that send every reply to its owner.

Pipeline by source

Reports by signal and channel your team trusts.

What we build

Built inside your tools

CRM cleanup

Merge, enrich and standardise your records.

Includes
  • Dedupe
  • Enrichment
  • Field standards
Tools
hubspotsalesforceclay

Lead routing

Every reply and inbound lead to the right owner.

Includes
  • Routing rules
  • SLA alerts
  • Owner mapping
Tools
hubspotslackn8n

Pipeline reporting

Attribution by signal, channel and segment.

Includes
  • Dashboards
  • Attribution
  • Weekly digest
Tools
salesforcehubspotgmail
Result
80% to 10%

false positives in a lead pipeline, qualification in hours not days

Professional services lead discovery

Built by our founding team, and still running today.

Client names are withheld. Every number is measured on a system in production, not a projection.

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FAQ

What buyers ask

Will you break our CRM?+

No. Every change is tested first and can be rolled back.

HubSpot or Salesforce?+

Both. We work in whichever your team already uses.

Do you migrate CRMs?+

Yes, when a migration is the right call, with a written plan first.

Next step

Let us grow your pipeline together

Show us your CRM and tell us what is broken.

Oriel

Oriel runs the go-to-market work behind growing B2B tech teams.

Talk with an operator

Find your next pipeline opportunity.

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Founder of Oriel
Ashwanth SFounder
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