GTM Engineering for B2B companies

Senior GTM engineers, embedded in your team

We build and run the account targeting, signal tracking and outbound your sales team relies on, working in your CRM and Slack like the rest of your team.

New VP of Sales!3 SDR roles open
To VP Sales at Calder PartnersYour next 50 accounts, on us
High fit

We build outbound for advisory and services firms like yours.

Instead of a pitch: we built your reps their next 50 target accounts, each with a reason to reach out this week. Free, and yours to keep.

Should I send them over?

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The problem

You know who you should be selling to, but nobody has time to build the system

01

No clean target list

Your best accounts live in spreadsheets and memory, not in a ranked list in your CRM.

02

Signals go unseen

Funding rounds, new leaders and hiring happen every week, and nobody catches them in time.

03

Outbound has no owner

Partners and founders send emails between client work, so it stops when they get busy.

What you get

What changes for your team

Ranked accounts in your CRM

Every company worth selling to, scored and refreshed weekly.

A reason to reach out

Each account arrives with the signal and the person to contact.

Meetings on your calendar

Replies handled and qualified buyers booked for your team.

What we build

Built inside your tools

Account and contact lists

Your total market mapped, scored and owned in your CRM.

Includes
  • TAM build
  • Fit scoring
  • Verified contacts
Tools
clayhubspotsalesforce

Signal tracking

Hiring, funding, leadership and intent signals watched every day.

Includes
  • Signal library
  • Daily refresh
  • Routing rules
Tools
claylinkedinn8n

Signal-based outbound

Email and LinkedIn written for each buyer and moment.

Includes
  • Copy per segment
  • Sending setup
  • Reply handling
Tools
gmaillinkedinclaude
Result
$480K

a year of SDR team cost replaced at 99% lower cost

Global consulting firm, business development platform with nine AI agents

Built by our founding team, and still running today.

Client names are withheld. Every number is measured on a system in production, not a projection.

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Related services
FAQ

What buyers ask

How fast do we see results?+

First messages go out in week 3 and first meetings usually land in week 4 of the pilot.

Do you send from our domain?+

No. We set up separate sending domains and warm them, so your main domain is never at risk.

Do we approve the messages?+

Yes. You approve the account list and every first message before anything goes out.

Next step

Let us grow your pipeline together

Show us your target market and the deals you want more of.

Oriel

Oriel runs the go-to-market work behind growing B2B tech teams.

Talk with an operator

Find your next pipeline opportunity.

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Founder of Oriel
Ashwanth SFounder
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