Funding Signal Scraping
Funding Signal Scraping is a six-step outbound play for email and LinkedIn, from “Sweep the funding sources weekly” to “Run the congrats sequence”. It uses Crunchbase, PredictLeads, Exa, Explorium, Clay and nine more tools.
Ashwanth S, Founder- Motion
- Outbound
- Channel
- Email, LinkedIn
- Steps
- 6
- Tools
- 14
The workflow
Funding Signal Scraping
RoundsAnnounced rounds with the amount and the investors.
EventsFunding events picked up from company news.
Web sweepFinds announcements the databases miss.
ExploriumNames a company, not a domain. Amount and investors become personalization.
Clay
Apollo
Money alone is not a reasonRound size against headcount predicts what they will spend on.
Apollo
FindymailApolloFindymailNew money brings new hires and departures. Confirm both people are still in seat and re-verify each email on send day.
LinkedIn
BounceBan
Congrats emailDay 1Smartlead
LinkedIn DMDay 1Runs alongside the email.
HeyReach
Best ones to a repA rep takes the strongest raises by hand.
Slack
CrunchbasePredictLeadsExaExploriumClayApolloClaudeFindymailLinkedInBounceBanSmartleadHeyReachSlackHubSpot
The diagram as text
- 1
Sweep the funding sources weekly
Rounds: Announced rounds with the amount and the investors. Tool: Crunchbase.
Events: Funding events picked up from company news. Tool: PredictLeads.
Web sweep: Finds announcements the databases miss. Also: Explorium. Tool: Exa.
Every Friday morning, the trailing seven days only
- 2
Keep the rounds that matter
Round → Decision
- Seed → Skip: rarely budget for a paid stack
- Series A and B → Track
- Series C and D → Track
- Older than seven days → Skip: already worked
- 3
Resolve the domain and firmographics
The announcement (raw): Company name, Amount and Lead investors. Names a company, not a domain. Amount and investors become personalization..
The resolved company: Domain, Headcount, Industry and Location. With: Clay and Apollo.
Labeled connection: Own pass.
- 4
Score fit, then map the committee
Money alone is not a reason: Round size against headcount predicts what they will spend on. Fit: Scoring model match. Ratio: Round size vs headcount. Tool: Claude.
Economic buyer (owns the budget): Find: Apollo. Email: Findymail.
Likely champion (owns the work): Find: Apollo. Email: Findymail.
Freshness check (teams change after a raise): New money brings new hires and departures. Confirm both people are still in seat and re-verify each email on send day. Job change: LinkedIn. Verify: BounceBan.
- 5
Run the congrats sequence
Congrats email (day 1): Congrats on the raise, What they hire next and Direct ask. Send: Smartlead. Tool: Smartlead.
LinkedIn DM (day 1): Runs alongside the email. Send: HeyReach. Tool: HeyReach.
Best ones to a rep: A rep takes the strongest raises by hand. Notify: Slack. Tool: Slack.
Outcome: A meeting while the budget is fresh. Tools: HubSpot.
The stack: Crunchbase, PredictLeads, Exa, Explorium, Clay, Apollo, Claude, Findymail, LinkedIn, BounceBan, Smartlead, HeyReach, Slack and HubSpot.
Open the diagram full size (1180 px wide)
The play in six steps
- 01
Step 1: Sweep the funding sources weekly
Fresh money opens a budget window that closes fast. A fixed schedule catches it; ad hoc checks miss it.
- Run Crunchbase, PredictLeads and an Exa web sweep every Friday morning. Explorium can stand in as a further events feed.
- Look at the trailing seven days only. Older rounds have already been worked by everyone else.
- 02
Step 2: Keep the rounds that matter
Not every round means budget for what you sell, and working every round dilutes the ones that do.
- Track Series A, B, C and D.
- Skip seed rounds: they rarely have budget for a paid GTM stack.
- Adjust the band to your price point. A high-ticket offer may start at Series B.
- 03
Step 3: Resolve the domain and firmographics
Announcements name companies, not domains. Resolving inside the same prompt that extracts the round quietly costs you matches.
- Resolve the domain in its own pass, with Clay and Apollo.
- Add headcount, industry and location.
- Keep the amount raised and the lead investors as personalization fuel.
- 04
Step 4: Score fit
Money alone is not a reason to reach out. A raise at a company you cannot help is still a no.
- Match against your ICP scoring model.
- Compare round size with headcount: that ratio predicts how hard they are about to hire and spend.
- Claude scores both and returns a short reason per account.
- 05
Step 5: Map the buying committee
A raise brings new hires and new authority. The person who owned the budget last quarter may not own it now.
- Find the economic buyer and the likely champion with Apollo.
- Get work emails with Findymail.
- Confirm on LinkedIn that both are still in seat, and re-verify each email with BounceBan on the day you send.
- 06
Step 6: Run the congrats sequence
Every vendor has seen the same announcement, so the email has to earn its place in the first line.
- Email through Smartlead: congrats on the raise, what companies at this stage usually hire or buy next, a direct ask.
- A LinkedIn DM through HeyReach in parallel.
- A Slack alert so a rep can take the best raises by hand.
- Keep the congrats to one line. The value is in the second sentence.
Tools used
The fourteen tools this play names. Each links to the other plays that use it.
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Size and stage sit in the band you sell to.
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Findymail
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Nooks
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