The AI sales team for B2B companies past founder-led sales
Your GTM partner, responsible for qualified pipeline from the accounts that are ready to buy this week.
Your AI sales team, on demand
Operators who run the work, a system built for your market, and the tools wired into the CRM you already use.
Senior operators
The people who build your system run it, and you deal with them directly.
The system
Data, signals, AI agents and routing, layered for your market and running every day.
The GTM tool stack
Keeping up with every GTM and AI tool is a job in itself. We set up the ones that fit your team.
From a buying moment to a booked meeting
We agree a pipeline goal with you up front and review what created pipeline together every week.
LinkedInRight accounts
We map and rank the companies worth selling to, and find the buyers at each one.
Buying signals
When an account shows intent, your team gets the name and the reason to reach out now.
Outreach
AI agents draft, our operators refine, you approve, and email and LinkedIn go out the same week.
Qualified pipeline
You see the pipeline each signal and channel created, and we adjust the plan with you.
One system and team to run your pipeline
Start with one service. We work inside your team and tools, then expand only when the results call for it.
Measured in money, not activity
Every number below comes from a system our team built and that is still running.
a year of SDR team cost replaced at 99% lower cost. Partners now open $2M to $5M pitches by demoing the system live.
Measured: annual cost of the six-person team replacedcall prep per lead, with 500 signal-qualified leads a week and $50M+ projects tracked automatically.
Measured: research time per leadfalse positives in a lead discovery pipeline. Qualification now takes hours, not days.
Measured: share of leads rejected on reviewBuilt by Oriel's founding team before Oriel was formed. Oriel client results are added as they are published.
We know the tools, and the people who build with them
Our founding team builds on the platforms your sales team already runs, and the operators we have built alongside say so.
“I've worked with over 30 developers 1-on-1 across the last 2 years, including MIT graduates and senior engineers from top firms. Ashwanth is, without question, the most talented and driven person I've had the privilege of working alongside.”
“I had the opportunity to work closely with Ashwath on building AI automation systems for Fortune 500 companies and B2B SaaS businesses, and his ability to turn complex ideas into practical, scalable solutions consistently stood out.”
“If you're thinking about working with him, do it. He'll outwork the brief and he'll actually care about your project.”
We built AI sales systems before they had a name
You work with the people who build and run your system. When something breaks, we go straight to the tool's team and fix it.
Our team built the business development platform a global consulting firm's partners still use.
Consulting, capital projects advisory, D2C, biotech and software, each with its own buyers and signals.
a year of SDR team cost replaced at a global consulting firm
more ad spend a D2C brand runs on creative our system tests
A capital projects advisory client now runs the system we built on his own.
You work with the same people who build and run your system, and they answer you directly.
You ask, we answer
Are you an agency or a software product?+
A GTM partner, not a software product. AI agents do the repetitive work and our operators build the system, own the targeting and messaging, and stay accountable for the results.
Which services do you offer?+
Five: GTM Engineering, AI Sales Agents, Account-Based Outreach, Founder-Led Content and RevOps. Start with one, and we expand only when the work calls for it.
Do you run it, or do we?+
Usually we do, with you in the loop: you approve the accounts and every first message, and you keep the sales conversations. If you would rather run it yourselves, we build it with your team and document the handoff.
Can you guarantee a number of meetings?+
No. A guaranteed meeting count usually means more volume, not better accounts. What we do guarantee is the pilot: half the fee is only payable once the system is live and doing the scoped work.
How is this different from hiring SDRs?+
One SDR costs $100k to $200k a year fully loaded and takes months to ramp. The system our team built for a global consulting firm replaced a six-person SDR team at 99% lower cost.
What do we own?+
Everything. Every list, workflow and sending domain lives in your accounts, documented so your team can read and change it, whether we keep running it or you take it over.
Will this hurt our domain?+
No. We never send from your main domain. Separate domains are set up, warmed for two to three weeks and kept inside safe volumes.
What does it cost?+
A fixed 30-day pilot, then a monthly retainer based on the services in scope. You get the exact number on the call, not from a rate card.
Get your pipeline ready for next quarter
Book a 30-minute call. Bring your numbers and what you have tried so far.
Oriel is the GTM partner for B2B companies past founder-led sales.
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