Measured in money, not activity
Systems our founding team built, still running in production. Client names are withheld.
Global consulting firm
$480K
a year of SDR team cost replaced, at 99% lower cost
Measured: annual cost of the six-person team replacedA nine-agent business development platform for a partner team
The constraint
Partners spent hours researching every account and executive before a pitch, with a six-person SDR team behind them.
What we built
Nine AI agents watching executive moves, earnings calls, news, filings and major events, assembled by one orchestration layer into a weekly digest for each managing director.
3,000+qualified leads a month
1,400+executives tracked continuously
10+signals researched per prospect
$2M to $5Mpitches opened by demoing the system
D2C brand, $2M a month
$150K to $600K
monthly ad spend, scaled on creative the system proved
Measured: monthly paid media spend, six months after launchAd creative intelligence that finds winners before the budget goes in
The constraint
Creative was slow and expensive to make, so the brand could only test a handful of concepts a month and spend stayed capped.
What we built
A competitor radar, creative scanner, prompt engine and video variant generator, with a performance feedback loop that feeds winners back in.
20 to 400+creative variations tested a month
$12K to $600monthly creative production cost
20 to 25winning concepts a month, up from 2 to 3
Capital projects advisory
2h to 15m
call prep per lead
Measured: research time per leadSignal outreach the client now runs himself
The constraint
Finding the right decision maker at hospitals, universities and cities before a project went to tender.
What we built
Real-time construction signal monitoring, decision-maker identification and coordinated email and LinkedIn outreach, synced to the CRM, then handed over to run in the client's own accounts.
500signal-qualified leads a week
$50M+projects tracked automatically
Handed overclient operates it unassisted
Global consulting firm, TMT practice
50+
senior partners publishing with it
Measured: active partner usersA thought-leadership engine for senior partners
The constraint
Partners had expertise worth publishing but no time to turn market news into posts, so they posted once or twice a month.
What we built
Monitoring of 500+ sources, relevance scoring, and partner-voiced drafts in three fixed angles, reviewed and approved in minutes.
4 to 6strategic posts a month per partner, up from 1 to 2
95%of signals filtered out automatically
Under 10 minreview time per partner
Immigration services
80% to 10%
false positives in a lead discovery pipeline
Measured: share of leads rejected on reviewSemantic filtering that made a lead pipeline usable
The constraint
The client's name is a common word, so over 80% of what keyword search returned was irrelevant and qualification took days.
What we built
Semantic filtering over 12 months of historical data, with weekly automated monitoring.
12 monthsof history processed
Days to hoursqualification time
Weeklyautomated monitoring
Built by Oriel's founding team before Oriel was formed. Oriel client results are added as they are published.
