FAQ

You ask, we answer

How we work, what it costs, and what you own.

The work

Are you an agency or a software product?+

A GTM partner, not a software product. AI agents do the repetitive work, and our operators build the system, own the targeting and messaging, and stay accountable for the results.

Which services do you offer?+

Five: GTM Engineering, AI Sales Agents, Account-Based Outreach, Founder-Led Content and RevOps. Most clients start with one, and we expand only when the work calls for it.

Who do you work with?+

B2B companies doing $100k a month or more that have outgrown founder-led sales: consulting and professional services firms, B2B services companies, and B2B software from seed to Series B.

Do you run it, or do we?+

Usually we do, with you in the loop: you approve the accounts and every first message, and you keep the sales conversations. If you would rather run it yourselves, we build it with your team and hand it over with documentation.

Working together

What does the first month look like?+

We map who buys from you, build the system inside your tools, and launch once you have approved the list and the messages. You see real accounts and real replies before you commit to more.

Who runs my account?+

The people who build your system run it. You talk to them directly, not to an account manager in between.

Which tools do you use?+

The ones you already pay for wherever possible: HubSpot or Salesforce, your inboxes and LinkedIn. We add sending, data and AI tools such as Smartlead, Instantly, Apollo, n8n and Claude only where they earn their place.

How is this different from hiring SDRs?+

One SDR costs $100k to $200k a year fully loaded and takes months to ramp. The system our team built for a global consulting firm replaced a six-person SDR team at 99% lower cost.

Pricing and terms

What does it cost?+

A fixed pilot, then a monthly retainer based on the services in scope. You get the exact number on the call, not from a rate card.

Can you guarantee a number of meetings?+

No. A guaranteed meeting count usually buys volume, not better accounts. What we stake instead is the pilot: half the fee is only payable once the system is live and doing the scoped work.

What do we own?+

Everything we build for you. Every list, workflow and sending domain lives in your accounts, documented, whether we keep running it or you take it over.

Data and deliverability

Will this hurt our domain?+

No. We never send from your main domain. Separate sending domains are set up, warmed for two to three weeks and kept inside safe daily volumes.

How do you handle our data?+

We work inside your accounts with the access you grant, use client data only to deliver the work, and remove our access when an engagement ends. Our Privacy Policy covers the rest.

Work with us

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Oriel

Oriel is the GTM partner for B2B companies past founder-led sales.

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Founder of Oriel
Ashwanth SFounder
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