What GTM engineering actually is
The work behind targeting, signals and sending, and why it replaced the SDR playbook.
Notes on building pipeline
What we learn building GTM systems and AI sales agents for B2B companies.
Buyers do not stall on price
They stall because nobody on their side can explain the value to the person who signs.
Signals beat volume
Why 50 accounts with a reason to talk this week outperform 5,000 cold contacts.
Where AI SDR agents help, and where they hurt
The jobs agents do well, the ones they do not, and where a human must approve.
Keep your main domain safe
Separate domains, warmup and the volumes that keep you out of spam.
Fix the CRM before you scale outbound
Duplicates and missing owners quietly kill pipeline. Here is the order to fix them in.
