GTM Plays

GTM plays, step by step

The plays our team runs for B2B companies, broken down so your team can run them too.

Signals

Signal-led outbound

Reach an account the week it changes: a new sales leader, a funding round, open SDR roles.

6 steps
Outbound

The free-work opener

Lead with finished work for the buyer, like their next 50 target accounts, instead of a pitch.

5 steps
Content

Founder posts to pipeline

Turn the people who engage with your founder on LinkedIn into qualified conversations.

7 steps
Signals

Executive move tracker

Watch 1,400+ executives and alert the right partner when one changes seat.

6 steps
Signals

Earnings call triggers

Pull the priorities a target names on its earnings call into your first line.

5 steps
Signals

Capital project radar

Find decision makers at hospitals, universities and cities before a project goes to tender.

8 steps
AI agents

Semantic lead filtering

Cut false positives from 80% to under 10% with filtering trained on your own history.

6 steps
AI agents

Reply triage with approval

Agents sort and draft every reply, a human approves before anything goes out.

5 steps
RevOps

CRM cleanup and routing

Merge duplicates, set owners and route every reply to the right person in under an hour.

7 steps
Work with us

Get your pipeline ready for next quarter

Book a 30-minute call with the founder.

Oriel

Oriel is the GTM partner for B2B companies past founder-led sales.

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Founder of Oriel
Ashwanth SFounder
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